About Us

We strive to bring a fresh style to enthusiasts who have a passion for the outdoors, the places they live and love to visit.   From the Beartooth Highway to our quaint little town to the boarders of our great state and beyond.  We look to create many different product lines that celebrate the outdoor recreation and activities we all love.  We also have plans to grow beyond simply apparel products and hope to expand our lineup in a continuous and fluid style that will live up to the demands of our customers.


All of our current apparel and other products are designedand printed in Montana, and we try to source our products from the best USA made goods and companies.  Quality is very important to us, and we really want to give our customers extremely well made and comfortable garments that will last the test of time and keep the memories alive.

We give back to our community charities which embody the sustainable outdoor stewardship that will help our wild places last for generations.  It is also our mission to help promote local events, from music festivals to sporting events unique to our local activities and lifestyles.